The original mexicoNOW, and by "original" I mean the first on my list.
Back in 2004 the now defunct organization Arts International approached us with the idea of creating a city-wide arts festival in New York City to showcase the thriving contemporary art scene in Mexico. The festival covered the entire spectrum: contemporary art, avant-garde film, dance, cuisine and music.
Our concept: peel the clichés back (a.k.a. mariachis and lucha libre) and reveal a contemporary art scene.
We created a range of printed materials: a bilingual brochure, print ads and out-of-home ads, among many other pieces.
Creative direction: A.F.CORTÉS
Design: A.F.CORTÉS + The vox collective creative team
Client: Arts International
Agency: The vox collective
Print campaign: Photography: Jack Miskell
TV: Animation: Kompost NYC
key art [click on image to enlarge]
brochure [click on images to enlarge]
print ad [click on image to enlarge]