.. / design / manifesto
manifesto: branding a 360º lifestyle platform
This is the branding of a TV show that I directed, co-wrote and co-produced. Manifesto is a 360 platform in the constant search of new trends in fashion, design, art and music. We shot the first season in Brazil, Argentina, Mexico and Colombia. [check out the trailer]
I created the (M!) symbol as a seal of approval for new emerging trends. I wanted to create a logo easy to replicate on any medium, from the subject line of an email, to graffiti, to the motion graphics of the show.
Our show had many themes and we where shooting in many different situations. For the introduction of each section we created minimalistic, static elements as bookends to contrast the dynamics of each segment on the show.
The website was created to host shorter versions of the show, to establish a direct communication with its audience and to create ongoing dialogue.
Streetstyle photography from Brasil, México and Buenos Aires. The pictures where a companion piece from the [dresscode] section of the TV show.
Direction, photography and design: A.F.CORTÉS
Website design & dev: Burgueses y Bohemios
Motion graphics: Juan Geist, Eva Irungaray
Client: Turner Broadcasting System.
sections graphics [click on images to enlarge]
logo process [click on images to enlarge]
look & feel [click on images to enlarge]
show intro [video]