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the haiti experiment


While discussing different ideas for the cover design with Hugh Locke, the author of this book, I realized that the strength of the story was precisely in the title. 

So, I wanted to distill all the concepts and concentrate only on the idea of rebuilding—in the end, this book is about the past and future of Haiti, and how to restore a country in great distress, based in the author's hands-on experience. 

The author had the idea of a tree. Based on that concept I let the typography talk by itself. The design is an abstraction of the tree, and the type unveils the message becoming part of the illustration: “Amid the wreckage of a country once rich beyond measure a chance to rebuild”. 

Book synopsis: 

The Haiti Experiment is Hugh Locke’s fascinating and heartwarming account of his efforts to help the people of this impoverished nation. His principal companion on this journey is hip-hop musician Wyclef Jean. Together they endure triumph, heartbreak, and ultimately trial-by-media for their labors as co-founders of the charitable organization Yéle Haiti. Locke traces the roots of Haiti’s loss of economic power to key events in its history, and offers a revealing and irreverent portrait of the inner workings of global agribusiness and foreign aid. Locke had been accustomed to working with heads of state and royalty, but in Haiti, he negotiates with gangsters in the slums of Port-au-Prince, works with survivors of the tragic 2010 earthquake, and, ultimately, finds inspiration among the country’s farmers for a new approach to humanitarian assistance. Locke concludes with a bold proposal to make Haiti the site of a 10-year experiment aimed at restoring, reforesting and rebuilding the country while pioneering an innovative model for helping the people of the developing world to take charge of their own destiny.

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Creative direction + design: A.F.CORTÉS

Client: Hawkeye Publishers

Year: 2013

book cover [click on image to enlarge]

book cover [click on image to enlarge] 

front & back cover [click on image to enlarge]